2012年9月5日星期三
Stylepoints: Creating luxury loungewear
Monica Nassif not be a household name, but it has already created two of them and working on a third. The founder of Caldrea and Mrs. Meyer Clean Day high washing and cleaning of the Z? Counters in a luxurious sen experience. Now she hopes to do the same thing with Sophia Graydon, a new line of Nachtw? Do cal and loungewear.
The aim was to meld europ? Ical fabrics such as cotton, silk and lace with a sophisticated design. Erh? Obtained by online (www.sophiagraydon.com), the retail line of $ 175 to $ 3950th Here is what she said about the introduction.
Q Why Nachtw? Cal?
AI did not intend to create a line of casual wear after leaving Caldrea. For the first time in my life I had a lot of time. A friend casually joked that I spend my hours of rest and relaxation reading. Well, I tried for two weeks and was bored out of my mind. However, I tried to find a beautiful NEN pajamas in the process and came up empty H? Ends continues. I searched the web stores and catalogs, find something perfect to wear. I had trouble getting to bask in clothes beautiful NEN substances were Beautifully? S worked and had a certain style. Caldrea as I thought, I can not be the only person, the possibilities by the lack of M? Frustrated.
Q You said in an article in the Star Tribune in 2002: ". People are cocooning and spending their H returning user" Is that the case today, too?
Caldrea course of my days, we spent a lot of time in Europe, and I have always found that amazing lounging clothes unm possible to change in the United States were also, it seems to me that the Europ? It to invest in their expansion, since they contribute nothing to do with her day. I also believe that the same consumers who invested in his home cal for cleaning high-end Bedlinen?, Kitchen equipment is our same consumer. It includes the experience of the care of his house forever and - its environment and lounging clothes.
Q What is your favorite food?
A always a difficult question - like asking me to name it after my favorite child. I must say that I want black pajamas cotton shirt and pants and the floral silk caftan sq.m.
Q Why the name?
A When I Caldrea and Mrs. Meyer Clean day did I have the names. I tried the same thing with Sophia and Graydon was cut short to do - everything we loved, the URL has been. So? Ffnete I file the Nassif family and found two names of the same family in Lebanon. I thought the name sounded sophisticated and beautiful n - and the URL and brand was available. So we ended up on Sophia Graydon.
Q As an expert in the cleaning, how you take care of Nachtw? Cal?
A For our cotton Sophia, k? You can Maschinenw? Cal cold, line dry and press (or not). You k? Can also dry clean them like a beautiful nes shirt. For other elements - which are made of silk and cashmere - we recommend dry cleaning. We know that many consumers to hand wash their clothes in silk (we learned this Caldrea), which is why we offer this service manuals as well.
Q What is the HIGHEST n?
A We need to focus our energies on building Sophia Graydon. Maybe take a nap.
Fashion's Night Out Returns
Put on your party shoes ready, Vogue Fashion's Night Out's annual (FNO www.fashionsnightout.com) is Thursday. A pet project of Vogue editor Anna Wintour, j? HAZARDOUS event the country hopes to motivate customers to enthuse about shopping implement in the shops and spend. ? When you party, you want to purchase the meters, here are some possibilities M?:
Intelligent Nutrients: Genie s you free consultations with style mini-treatments and new products such as shampoo and conditioner and styling pomade Pure Luxe. The first 20 responses received Freist? S (@ intelligentnutrients events. Com). Moreover, the gain M? Possibility, gift-K? Baskets and gift shop specials FNO.
4-8 pm salon, Horst & Friends, 983 Hennepin Av. S., Mpls.
Corset: pr stylist Grant Whitaker and owner Jodi Mayers sentieren a mini fashion show. Enjoys en Sü you? SIGHTS Gastro Truck and Schmuckgesch? Ft local designer Jen Scheffler and Realia. W? While you're there, register to win a VIP gift bag.
6-9 Clock, 5400 France Av. S., Edina, 952-224-2495.
Galleria shopping center offers appetizers and informal modeling throughout the evening. Many shops fte special events, including a Trunk Show Jewelry Designer Nancy StyledLife gold, $ 10 with every purchase of certificates are Intimates Allure, five trunk shows and designer Carla Cohen Arafina Via patina host Scheherazade.
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