DLF to revive fashion biz with 3 international brands

MUMBAI: DLF is revving its retail fashion game after a break. DLF Brands, a subsidiary of New Delhi real estate major, is ready to new joint ventures with three brands of international lifestyle Hit -. Forever 21, Beverly Hills Polo Club Kiko Prada Cosmetic Bags DLF is expected to be a 51:49 joint venture with the American fast-fashion retailer always form 21 which competes with rival largest Spanish Zara, but a more affordable price. The Indian real estate is likely to be a 74:26 JV with Beverly Hills Polo Club (HPC), the structure in India by RPG Spencer Retail Group. BHPC be reorganized and DLF relaunch in a new avatar. Details of the proposed alliance with the bath and body products brand Italian Kiko could not be determined. The billionaire KP Singh led DLF has reduced fashion industry, including some proposed developments Mall, in the wake of the global financial crisis of 2008. But the real estate company hit the fashion circuit for new contracts with surf brands consumption lifestyle, remains robust. DLF Brands CEO Dipak Agarwal declined to comment on specific alliances, but said that the unit was looking to add new brands to its existing portfolio. DLF Brands seeks Rs 1000 crore turnover in the next three years, he added. The Los Forever 21, with DLF Angeles-based plans 30 to 40 stores in the next five years to open, signed with five branches already, said a source who remain anonymous because the talks are private. The strategy is to use aggressive pricing to Zara, the company is currently eight stores in a joint venture with Tata Group's Trent. Forever 21 India in 2010 thanks to a Middle East trading group Sharaf added, but has a branch in New Delhi. Many foreign retailers, including Debenhams, Next UK and luxury brands such as Armani, have changed their local partners to accelerate the growth and expansion in a growing market. The Indian government has cleared proposals for 100% FDI in single brand retail and 51% of foreign investment in supermarkets, in recent weeks trying to reviving the interest of global retailers.