Sahara, to bring a luxury brand of India for the global market

  Sahara Group, the conglomerate based besieged Lucknow, plans to start selling a chain of luxury Indians "Made in India" luxury goods in international markets such as the United States and the United Kingdom. "The goal of the first end Indian top luxury brand, the world put consumption in India like never seen before to create," said Roy Chandni, daughter-mother of the Sahara Group chairman Subrata Roy, one of which is spearheading the initiative to open luxury lifestyle boutiques worldwide.

Chandni Roy, a former television actor has teamed up with designer JJ Valaya, to set up a design studio and create lifestyle products, including clothing and accessories marketed and sold outside India. A new company has set up for the project. "Clothing and accessories is part of the product, but there are other lifestyle products," she said, without ET specific details about the products and investment plans. The first two stores open at the Grosvenor Hotel in London and the Plaza in New York, the two luxury properties, the Sahara Group has recently acquired.

The development comes at a time when the securities of financial market regulation and Exchange Board of India Sahara by not respecting the order of the Supreme Court in two consolidated subsidiaries have more than 24,000 Rs crore to repay with Sebi accused of nearly 30 million small investors, and came to a plea to initiate contempt proceedings against the two companies and the Group Chairman.

India is known for its luxury consumers of the royal family in the new rich for a long time, but the country does not have a luxury brand that has created a global appeal. Therefore, the attempt in this direction Sahara will be interesting to watch, experts say. But it is a big challenge. "Luxury brand can not be created overnight," Arvind Singhal of consulting firm Technopak, said. "Even China and Japan, which emerged as important markets in terms of lifestyle luxury brands without their own in this space, so that each Indian company to be realistic in this regard," he said. And it takes decades and even centuries to build luxury brands. Indian designers have also not been able to a great influence on world markets with the exception of the activity to create couture wedding NRI, Singhal said.

Sahara, with interests in companies such as Mass Market chit fund, television, affordable housing and retail, tried to use the creamy layer from time to time. He bought a 42% stake in Force India F1 team from the UB Group is $ 100 million a polo team has launched high-end real estate projects like Aamby Valley and bought luxury hotels.