Apple guru setting fashion industry for "special projects"

  Rent Paul Deneve, CEO of high-end fashion brand Yves Saint Laurent, Apple speculation he will be mobile technology and digital watches fueled.

Apple says it has hired Paul Deneve to work on special projects CEO Tim Cook.

Cupertino, California, Apple has no details on what Deneve. However, there is an Apple veteran and in the 1990s was the marketing director in Europe.

Rent is increased as Apple faces competition from rivals such as Google and Samsung. Their own range of stylish and often cheaper to develop

$ 4,000 leather strapless dress fit, $ 1.400-$ 800 jeans and leather platform shoes - The name of the French luxury is known for his edgy style. Apple is of course famous for the Mac, iPhone and iPad.

Apple also sells handbags for its products, designed brands like Michael Kors and Kate Spade.