Gucci joins hands with Sendai craftsmen to help reconstruction

       SENDAI - Italian luxury brand Gucci handbags began with a traditional Japanese silk called Sendai hira gained in sales in Sendai.

Handbags were Yoshio Koda, 84, a living national treasure, the priorities for hakama, wide trousers or traditional, from the Edo period (1603-1867 co-produced) in manufacturing technology Sendai hira.

According to the municipal government of Sendai is the first time that the Italian company has cooperated with a traditional Japanese craftsmen on one of its products.

The facades of the bags feature a delicately striped fabric called Zuiho that determines a pattern to the city of Sendai, a city of the forest and the sea was woven evoke.

About 10 new special bamboo bags are produced, with some expected to be sold in Tokyo and Osaka in September. The price is set at ￥ 420,000 each, including consumption tax.

All sales will be donated to Sendai to support their efforts to rebuild the Great East Japan Earthquake of 2011.

Koda said: "It is a great honor for me that my talent is to be a trade bridge between Sendai and Italy, and that I can contribute to the reconstruction after the disaster."