2013年9月24日星期二
Artistic Director Hugo Boss begins ethical fashion label " by Honest '
Bruno Pieters said he has "commercial transparent from A to Z "cheap chanel bag , while maintaining the quality and style.
The Belgian entrepreneur created his only label fashion line , Honest last year.
It gives the buyer a detailed analysis of the complex supply chain of a complex product distribution that can travel around the world , although Pieters favors locally produced products.
In the world of fashion, he said , "can you € 50,000 ($ 67,000) dress be aware that the product was manufactured by children selling.
"Many people ask the question . "
But the question was killed in the spotlight after the catastrophic collapse of a textile factory in Bangladesh 1,100 people thrown in April.
Consumer shocked disasters, which were often confronted with appalling conditions for workers in garment factories and created an appetite for transparency in the supply chain .
Through honest , on a piece of clothing on , and a long list appears , detailing supplies and labor that made ??the shirt or suit, including prices.
The customer ", the sources of materials, where the dress made ??and at what price check ," Peter said , his studio in the fashionable district of Antwerp , the main shopping street center of Belgium .
Click on a green silk tunic and you'll see not only where the material comes from, but where the buttons, seams and labels wertoo .
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The tunic costs € 225.87 ( $ 324) compared to a wholesale price of € 69.14 ($ 100) . The mark-up , clearly stated on the website is the premium of the company to create the object.
"He no longer works , that the company will produce in China and beat on a" Made in France " label ," says Peter . "Transparency is important for the luxury business soon , because the only reason the price paid c is the quality and know -how. "
The 38 -year-old left Hugo Boss in 2009 , embittered by the way , says the bottom line is that the rules of the luxury goods industry .
But the walls of his studio are covered connected with bright colors and tailored cuts with Paris Fashion Week as fair trade shops.
" It is possible to be responsible and do something other than beige linen and something ," said Pierre .
The designer took a break of two years is the mode before starting a business and that it is not an activist despite a switch to vegetarianism.
"I just create what I want to buy ," he said. "From my time in high fashion , I learned the power of the consumer , any mood closely monitored , analyzed by hundreds of experts.
"Fashion, which by definition includes the amount is a good way to change things . "
Honestly from a play on " honest buy" , was organized by the International Labour Organization , research collaborations in a campaign against child labor approached .
The company is not yet on a large scale , to sell around 1,500 units since its introduction and removal only by inviting young designers on the website .
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Pieters said 20 percent of the profits in collaborations designer will go to charity .
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