first food, fashion trucks now on the road

Costs unveil the new Hobo International Truck Accessories, Koren Ray is ready to take his fashion show on the road. In a few weeks with the owner of the Annapolis company shares for a cruise in the Mid-Atlantic to its loyal retailers that truck as a mobile exhibition space. Inside it shows bags and leather accessories in the middle of the same rustic, modern facility of its flagship store - on the shelves of live edge wood and Plexiglas walls lit. Finally, there is the truck to sell goods from sites such as festivals and selective collection of universities. And it's only the last local contractor to investigate and prosecute, the movement of the mobile mode. "We have worked closely. It seemed like a good fit for the brand," Ray, who had up to now focused on the sale of the line, the 22-year-old company and the department stores and boutiques said. Following the same route as the food truck craze, visitors trucks fashion a variety of entrepreneurs who move to sell clothes. They say they want the goods to be tied directly to their customers and not of lease possible.   Last year began at least eight trucks, in Maryland. Two of them, including the vehicle ray on the way this month. At the national level, the handful of trucks that two years ago there were about 300 exploded, according to the American Association mobile detail. "I predict that we have many trucks in more detail in the next year," said Stacey Steffe, president of the American Association mobile retail and entrepreneur who opened his company truck in Los Angeles, when she knew two other truck mode in the nation. Last year, the organization has 200 potential owners truck consulted. Sally M. DiMarco, associate professor and coordinator of the program design at the School of Design, Stevenson University, saw the ball in the trend of the past year. "It's not just here in Baltimore. Emergence on the national level increasingly my Facebook page is revealing with truck," she said. "I think it helps the industry in general. It promotes small businesses., It is difficult for these companies to grow in malls." For the business model for mobile work, the price must be low enough to attract a younger audience, according to DiMarco. Most vehicles offer clothing for less than $ 100. "I'd be a little suspicious to be a fashion designer out there," DiMarco said. "People do not want to spend too much money on clothes. Using high-end clothing, you see an older population. I do not think they go into the trucks." Shelley Sarmiento, owner of Little White Truck fashion themselves as "dinosaurs" in the emerging field. This week they celebrated their first birthday in the company. In this short time it has expanded to three trucks - they just bought a fourth - and works in Maryland, Northern Virginia and Nashville, Tennessee The Severna Park resident, former co-owner of White House Black Market has said the secret to his success is to keep costs low on its stock of sports, trendy clothing and jewelry. "Nothing is more than $ 79 in the truck," Sarmiento, also a professor in the business of fashion at the Fashion Institute of Technology in New York said. "As long as I keep my brand, I will be successful. This works very well for us." Alexa Kunowsky a Severna Park resident who studied at Vanderbilt University, Nashville businesses small white truck mode when she's home in Maryland. "It's nice to go there," she said. "[The homeowner] impressive held together with all customers. It's really good to replenish. I love being there for the record .... It's also really cool that there is a truck near Severna Park, near my house. I like the whole concept. " Pricing works for Kunowsky who bought them for his own wardrobe staples and Christmas gifts for his mother. "It's really affordable, what's the best thing," said Kunowsky. Like many other fashion and food trucks, the company uses Sarmiento social media to communicate with customers and they. Above the location of the truck on a given day Truck Sarmiento has a mobile application that notifies customers via Facebook when the truck is 10 miles.